Open Mint, Endless Kurkum, Wild Rosemary, Boho Cinnamon, York Lavender, Jazz Juniper. Novacolor six colour and style mood-boards trace a gateway to forgone feelings.

Memories can bubble up unexpectedly, bringing with them the nostalgia of a world. To elicit something from our memory, all it takes is a fleeting scent, a random sound with a familiar ring to it, or the perception of a past caress received. Our memories, fossilised and seemingly inaccessible, are thus revealed in their immense power.

Colour, with its sensorial readiness, is the gateway to recall a bygone emotion and transform it into new possibility. Contact with a particular shade recalls sensations we thought were forgotten, which welcome us and make us feel at ease while pulling us towards the unexplored. We are used to interpreting ‘trend’ as a wholly unfamiliar and external concept that indicates a new path to follow. Sometimes, though, it is simply something that has always been within us waiting to be brought to the surface and dressed a new experience.

The Novacolor Color Trends 2024, studied and selected by Designer Gian Paolo Venier of OTTO Studio with the creative direction of Freedot, are interpreted in six colour palettes inspired by the eclectic properties of spices that stay with us on a sensory journey whose destination matches the revived memory of a world we feel we belong to.

“The chosen colours are the result of six associations based on the dialogue between four colours in a single theme. Each individual colour consists of four nuances to remind us that a hue is never uniform, but the result of a sum of vibrations. If we looked closely at the nuances, we could discern a colour made up of the 4 elements; but if we looked even more closely, we could discover many more. Then it would again be a journey, a discovery once more, an ever-evolving focus>” - says the OTTO Studio designer.

The 6 palettes were previewed during a dynamic experience at the Novacolor Showroom in Milan, where designer Gian Paolo Venier and a maximum expert in spices and herbs, shared a sensorial dialogue made of cross-cultural influences and connections.

Anna Bertaccini, Brand Marketing Manager at Novacolor, also took the floor, placing a strong emphasis on the evolution of the role of Novacolor Color Trends within the contemporary design scene: << the MATmotion line of professional flat paints has always provided the natural means of expressing the full potential of our colour intuitions. But the power of Colour Trends sets no limits to ambition. Novacolor colour is both eclectic and versatile, reinventing itself without ever losing its identity. The strongly sensorial textures, along with the enveloping perceptive sensuality that define our brand’s hallmark, bring back the possibility of conceiving Colour Trends as a decisive factor in interpreting a style that is never the same >>.

The common denominator of all facets of Novacolor’s decoration proposals, both in terms of flat paint and textures, remains the great attention to sustainability. Almost all of the San Marco Group brand’s products offer a formulation with a low emission of volatile compounds during application, renouncing formaldehyde and added plasticisers and thus adopting a Biomass Balance approach as evidenced by REDcert² certification. In particular MATmotion Supreme, MATmotion Extra, Puro_VOC free, the powder coatings of the Archi+ range, the lime finishes of the Minerals range, and the Novacolor primers, have also obtained Eurofins Indoor Air Comfort Gold certification, the best guarantee that the products meet the low VOC emission requirements of the market, making them outstanding for ensuring indoor air quality.

Color Trends 2024 are:

OPEN MINT

A palette for those who like to learn from the past by turning old mistakes into new opportunities for success. Colours that release an energy that balances the past and the future, the classic and the modern Harmony and peace to resurface and boldly reinvent itself in ever new forms.

ENDLESS KURKUM

The enveloping, strong and reassuring tones of this palette assign a leading role to memory The roots are strong and steadfast. To succeed in taking off, you have to be grounded to the earth. One must learn to remember in order to heal nostalgia and transform it into new strength and hope.

WILD ROSEMARY

Passionate and enterprising shades created for those who identify with a wild and untamed spirit, resistant to any kind of change. Colours that span the times, dressing the disruptive soul of a style full of ardour with an almost whispered sophistication.

BOHO CINNAMON

A colour world that welcomes the Bohemian lifestyle, which has always been associated with creativity and non-conformism, mixed with inspirations from the Bohemian movement and ethnic style. Originality and fusion are the basis of a palette that turns romanticism into an idea of freedom.

YORK LAVANDER

A colour spectrum of striking intensity shapes interior spaces reminiscent of veritable art galleries that are home to those who make the intellect a stylistic emergency. An avant-garde style open to the new narrates the world of those who love eclecticism without stereotypes.

JAZZ JUNIPER

Colours that express the rhythmic and musical sensations of a jazz to watch. A palette that senses an instinctive luxury suitable for those who know how to make beauty a variable of lightness, energy, progress and harmony.

Novacolor Color Trends 2024, an unforgettable journey.